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Mark
Taylor: Bringing the Academy into the Electronic Era
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The e-mail correspondence between Taylor and Saarinen as they
taught the course became the basis for the text of a jointly-authored
book titled Imagologies ("like mythology, only in images,"
he explains), so striking and unconventional in its design that
the Finnish fabric designer Marimekko produced an entire product
line-including T-shirts, backpacks, and notebooks-based on its
pages. A banner from the series hangs on the wall of his study,
a visual reminder of the intensely interdisciplinary nature
of his work.
Taylor lives at the end of a dirt road just outside of Williams,
where he and Dinny moved when his son Aaron and daughter Kirsten
left for college and graduate school. His study is the converted
barn next door. In a spacious room whose wide picture windows
look onto the Berkshires and into Vermont, he works alongside
a vast bookshelf where several years of Wired magazine share
space with Kierkegaard and Hegel, whom he describes as the "two
thinkers who've framed most of the questions that define my
work." A
beautiful 19th-century Bible that once belonged to his grandfather
rests next to a pot of ivy from Hegel's grave. The Marimekko
banner hangs over a pair of large, desert-whitened shoulder-blades
of a cow from the desert near Las Vegas-a city he considers
to be "a trope for the contemporary cultural tradition."
Las Vegas is the subject of The Réal, a multimedia CD
Taylor produced concurrently with his most recent book, Hiding.
The book tackles the issue of the increasingly visual culture
we inhabit and its emphasis on surfaces, images, and advertising.
It is both an academic work of post-modernist media criticism
and an experiment in the limits of the book form. "It's
a design problem," he explains. How do you illustrate the
concept of elusive and multiple truths in a traditional analytical
fashion - instead of trying, he holed the book would embody
in its very form the deconstructionist ideas that propelled
it. Unlike Imagologies, in which he and Saarinen delivered finished
text to the designer, for Hiding he worked with designers Michael
Rock and Susan Sellars from the beginning.
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